Deals and Tickets in HubSpot become sales orders in your ERP. Fulfilment tracking and invoice numbers flow back into the Deal automatically. Products sync from your ERP into HubSpot's product catalogue so line items are always current. Your sales team sees what is happening operationally — without logging into a second system.
Most CRM integrations only sync contacts and companies. This one connects the full commercial lifecycle — from a Deal in HubSpot through to a sales order in your ERP, and then back with the operational data your sales team actually needs to see.
The integration is deliberately bidirectional. HubSpot sends commercial intent — Deals and Tickets — and receives operational reality back. The gap between what the sales team sees in HubSpot and what is actually happening in the ERP closes automatically.
The same five flows work across every ERP and IMS pairing. Deals become orders, tracking and invoices come back, products stay in sync — regardless of which system sits behind HubSpot.
HubSpot organises data around Contacts and Companies. ERPs organise it around customer accounts and price lists. The translation between the two is where most HubSpot integrations either oversimplify or break down entirely.
HubSpot's product library and your ERP's product catalogue are two separate systems with no inherent SKU alignment. Supply Lens maintains a cross-reference between HubSpot product IDs and ERP product codes, built from the product sync that runs as part of the standard integration. When a Deal is converted to a sales order, each line item is resolved to the correct ERP product code using this cross-reference — not by attempting to match on product name, which breaks as soon as naming conventions differ between the two systems.
HubSpot Companies and ERP customer accounts are not the same thing. A single ERP customer account might correspond to multiple HubSpot Companies (different trading entities under one group), or a HubSpot Company might need routing to different ERP accounts depending on the Deal type. Supply Lens handles this with a configurable customer resolution strategy — matching by ERP account code stored as a HubSpot Company property, by domain, by name, or by a custom field. The strategy is defined once and applied consistently to every Deal conversion.
HubSpot's flexibility means every team configures their Deal properties differently. A generic integration that writes tracking data to hardcoded property names will either fail silently or write to the wrong field — or require you to rename your properties to match the connector's assumptions. Supply Lens maps ERP despatch fields to whichever HubSpot Deal or Ticket properties you have actually configured — tracking_number, shipment_reference, carrier_name, or whatever your team set up. The mapping is specified at configuration time and does not require changes to your HubSpot property structure.
Manual product catalogue maintenance across two systems does not survive contact with a growing product range. The moment a new product is added to the ERP and a sales rep goes to add it to a Deal in HubSpot, it either is not in the library or has the wrong price. Supply Lens syncs products from your ERP to HubSpot automatically — new products are created, pricing is updated when it changes, and discontinued lines are marked inactive. The HubSpot catalogue is always current because the sync runs on a schedule, not because anyone remembered to update it.
The scope call covers Deal stage triggers, product library alignment, customer matching strategy and the Deal properties you want tracking and invoice data written to. Once that is confirmed the configuration is straightforward.
Ongoing support includes Deal property mapping changes, new pipeline stage triggers and product sync maintenance as your catalogue evolves.
Deals become orders. Tracking and invoices come back. Products stay current. 30-day trial available.