Marketplace Integration

Not on the High Street

Not on the High Street is where thousands of small creative businesses reach curated gift shoppers. Supply Lens connects it to your ERP or inventory system, so orders flow in automatically, stock stays accurate across your other channels and despatch tracking goes back to the customer without anyone rekeying an order.

Auto
Order import
Orders pulled from Not on the High Street and routed to your systems
2-way
Stock sync
Live stock pushed back so you never oversell
99.9%
Uptime SLA
Supply Lens — Not on the High Street Live Flow Live
Not on the High Street order 7042118 received 1× Personalised Print, 1× Candle · £38.50 ORDER IN
Validated & mapped SKUs matched · stock reserved · address checked PROCESSING
Sales order created Order routed to Unleashed and the warehouse CREATED
Despatched from the warehouse DPD 15082719001GB · tracking received DESPATCHED
Not on the High Street updated Tracking sent · buyer notified · stock decremented SYNCED BACK
Core Capabilities

Orders in.
Stock accurate.
Buyers updated.

Supply Lens sits between Not on the High Street and your operational systems, pulling in each order as it lands, routing it to the warehouse and writing tracking and stock changes back automatically.

  • Not on the High Street orders imported automatically as they land
  • Product and SKU codes mapped to your ERP or inventory system
  • Stock levels synced back to Not on the High Street to prevent overselling
  • Despatch confirmation and tracking returned to the buyer
  • Cancellations and refunds reflected in your systems
  • Fulfilment routed to your own warehouse or 3PL
  • Several Not on the High Street accounts handled from one connection
Integration flow summary
Not on the High Street order in
New order pulled automatically
TRIGGER
Supply Lens validates
SKUs, stock, address
TRANSFORM
Sales order created
In your ERP, ready to pick
CREATED
Despatch + tracking
From the warehouse on ship
DESPATCHED
Not on the High Street updated
Tracking sent · stock synced
SYNCED BACK
Optional Flows

More than order import.

The core flow is orders in and tracking back. Supply Lens can extend the connection deeper into your listings, stock and returns.

Product & Listing Sync

Push products and updates from your ERP to Not on the High Street so listings stay accurate without manual edits.

Stock Buffers

Hold back a safety buffer per product so a demand spike does not sell stock you cannot ship.

Returns & Refunds

Return and refund events from Not on the High Street written back so stock and finance records stay in step.

Multi-Shop Routing

Sell across several Not on the High Street accounts or regions and route each order to the right warehouse.

Promotions & Bundles

Bundle and multi-buy orders split into the correct lines for picking and invoicing.

Reporting Feed

Order and settlement data fed into your reporting so Not on the High Street sits alongside every other channel.

Edge Cases Handled

Gifting peaks
hit hard.

Volume can spike without warning. Supply Lens handles the awkward cases before they turn into refunds and bad reviews.

"Christmas hit and we oversold a bestseller we couldn't restock in time."

Stock levels sync back to Not on the High Street on a short cycle, with an optional buffer holding a safety margin per product. When stock runs low the listing is updated before the next order lands, so you sell what you can actually ship.

"The warehouse shipped one order in two parcels. Not on the High Street only showed one tracking number."

Split despatches are handled individually. Each parcel creates its own tracking record against the Not on the High Street order, so the buyer sees every shipment rather than a single partial update.

"Our Not on the High Street SKUs don't match the codes in our ERP."

SKU mapping is resolved at the Supply Lens layer. Not on the High Street product codes are matched to your ERP items once, so orders arrive ready to pick without anyone renaming products by hand.

"A buyer cancelled after we had already created the order in our system."

Cancellations and refunds flow straight through. The matching order is updated or unwound in your ERP and the stock released, so your numbers stay correct without a manual clean-up.

What you'll need

Live in a
couple of days.

Supply Lens handles the connection and mapping. You provide access to Not on the High Street and your ERP, then confirm the SKU and carrier details.

  • Not on the High Street seller account and API access
  • ERP or inventory system credentials (Unleashed, Enterpryze, Cin7 and others)
  • Product and SKU list to map against
  • Carrier services used for despatch
  • Warehouse or 3PL fulfilment details
  • Stock buffer and multi-shop rules if needed
Typical delivery timeline
1
Scope
API access, SKU list, carrier and warehouse details received.
2
Configure
SKU mapping, stock sync and fulfilment routing built in staging.
3
Test
Test orders through the warehouse, tracking confirmed back to Not on the High Street.
Go live
Production enabled, monitoring active, first live order through in minutes.

Ready to connect
Not on the High Street?

Most customers are live within 1–2 days. No long contracts. No channel downtime.