Marketplace Integration

Rithum

Rithum, formerly CommerceHub and ChannelAdvisor, brings dropship and marketplace orders from your connected retailers into one place. Supply Lens connects Rithum to your ERP or inventory system, so orders flow in automatically, stock stays accurate across every channel and despatch confirmations go back without anyone rekeying an order.

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Auto

Order import

Orders pulled from Rithum and routed to your systems

2-way

Stock sync

Live stock pushed back so you never oversell

99.9%

Uptime SLA

Supply Lens — Rithum Live Flow Live

Rithum order 7042118 received Retailer order via Rithum · 2 items · £54.00 ORDER IN

Validated & mapped SKUs matched · stock reserved · address checked PROCESSING

Sales order created Order routed to Unleashed and the warehouse CREATED

Despatched from the warehouse DPD 15082719001GB · tracking received DESPATCHED

Rithum updated Tracking sent · buyer notified · stock decremented SYNCED BACK

Core Capabilities

Orders in.
Stock accurate.
Buyers updated.

Supply Lens sits between Rithum and your operational systems, pulling in each order as it lands, routing it to the warehouse and writing tracking and stock changes back automatically.

Rithum orders imported automatically as they land
Product and SKU codes mapped to your ERP or inventory system
Stock levels synced back to Rithum to prevent overselling
Despatch confirmation and tracking returned to the buyer
Cancellations and refunds reflected in your systems
Fulfilment routed to your own warehouse or 3PL
Several Rithum accounts handled from one connection

Integration flow summary

Rithum order in

New order pulled automatically

TRIGGER

Supply Lens validates

SKUs, stock, address

TRANSFORM

Sales order created

In your ERP, ready to pick

CREATED

Despatch + tracking

From the warehouse on ship

DESPATCHED

Rithum updated

Tracking sent · stock synced

SYNCED BACK

Optional Flows

More than order import.

The core flow is orders in and tracking back. Supply Lens can extend the connection deeper into your listings, stock and returns.

Product & Listing Sync

Push products and updates from your ERP to Rithum so listings stay accurate without manual edits.

Stock Buffers

Hold back a safety buffer per product so a demand spike does not sell stock you cannot ship.

Returns & Refunds

Return and refund events from Rithum written back so stock and finance records stay in step.

Multi-Shop Routing

Sell across several Rithum accounts or regions and route each order to the right warehouse.

Promotions & Bundles

Bundle and multi-buy orders split into the correct lines for picking and invoicing.

Reporting Feed

Order and settlement data fed into your reporting so Rithum sits alongside every other channel.

Edge Cases Handled

Many retailers,
one clean feed.

Volume can spike without warning. Supply Lens handles the awkward cases before they turn into refunds and bad reviews.

"Orders come from a dozen retailers through Rithum and the codes never match ours."

Stock levels sync back to Rithum on a short cycle, with an optional buffer holding a safety margin per product. When stock runs low the listing is updated before the next order lands, so you sell what you can actually ship.

"The warehouse shipped one order in two parcels. Rithum only showed one tracking number."

Split despatches are handled individually. Each parcel creates its own tracking record against the Rithum order, so the buyer sees every shipment rather than a single partial update.

"Our Rithum SKUs don't match the codes in our ERP."

SKU mapping is resolved at the Supply Lens layer. Rithum product codes are matched to your ERP items once, so orders arrive ready to pick without anyone renaming products by hand.

"A buyer cancelled after we had already created the order in our system."

Cancellations and refunds flow straight through. The matching order is updated or unwound in your ERP and the stock released, so your numbers stay correct without a manual clean-up.

What you'll need